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content is king |

Content is king. You will hear that phrase again and again when it comes to SEO success. In fact, that is why the periodic table of SEO success factors starts with “element” content, with the first element related to content quality.

Improve your content and you have created a strong foundation to support all of your other SEO efforts.

Cq: quality of content
More than anything, do you produce quality content? If you sell something, is it more than a simple brochure with the same information that can be found on hundreds of other sites?

Does this provide a reason for people to spend more than a few seconds reading their pages?

Does it offer real value, something substantial for unique, different, and useful visitors that you won’t find anywhere else?

These are just a few questions that must be asked when evaluating if you provide quality content. This is not a place to save money, because it is the foundation on which almost all other factors depend.

You can find more information in the SEO category: Search Engine Content and Land Writing.

Cr: keyword research / keyword research
Perhaps the most important SEO factor after creating good content is good keyword research. You want to create content using these keywords, the actual search terms that people use, so you can produce content that effectively “responds” to that request.

For example, a page on “How to avoid melanoma” can use technical jargon to describe ways to prevent skin cancer. However, search engines might eliminate or not rank the page if people search for “tips to prevent skin cancer.” Your content must be written in the correct language, the language your client or user uses when you search.

For further advice, see our Search Marketing category: Research Term Search.

Cw: fill in the word / use keywords
After doing keyword research (you do it, right?), Do you really use those words in your content? Or if you have created quality content before researching, maybe it’s time to review the material and edit it.

In short, if you want your page to be found for certain words, you should use those words in your copy.

How often? Repeat every word you want to find at least five times or look for keyword density of 2.45 percent, for the best results.

No, no, that’s a joke! There is no exact number of times. Even if “keyword density” sounds scientific, even if you reach the “ideal” percentage, it won’t guarantee anything.

You only need to use common sense. Think of the words you want to find on the page, words that you think are relevant from your keyword research. Then use it naturally on the page. If you frequently change pronouns in the second and other references, you can use real names here and there, instead of pronouns.

For more information, see our SEO category: Content and Writing.

Cf: Freshness of content.
Search engines like new content. That’s what we usually mean when we say “cool”.

You cannot update your page (or publication date) every day thinking that you will make it “new” and more likely to be classified. You also cannot add new pages constantly, just by having a new page, and thinking that it gives you freshness.

However, Google has something called “Query Fresh of Mered (QDF)”. If there is a search that is suddenly very popular compared to its normal activities, Google will apply QDF to that term and will search for new content on the topic. . If there is, new or new content receives an increase in search results.

The best way to think about this is related to terms like “storm”. If there is no active storm, chances are the search results will list government sites and references. But if there is an active storm, the results will change and may reflect stories, news, and information about active storms.

If you have the right content, on the right subject when the QDF arrives, you can enjoy the best results for days or weeks. Keep in mind that after that, your page can be reproduced in search results. Not that you made a mistake. It’s just that the increase in freshness has been lost.

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